Novella delivers modern communication solutions. Recognising the substantial changes taking place across our sector, we seek to challenge common practice, develop alternative ways of generating interest in our clients. This includes integrating new ways of communicating and reaching out to audiences outside their domestic markets.
Our modus operandi could be summarised as:
- Not accepting common practice as necessarily the right practice
- Adopting a research led approach creating targeted messaging to engage audiences
- Ensuring technology is a part of every communications solution we are behind
- Addressing the issue of valuing PR accurately through real alignment of interests
We are not revolutionising the world of financial PR but we do believe there are important areas where we take an alternative approach.